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Go Orange for Cranford: Annual Appeal

Annual Appeal Launch

Go Orange for Cranford: Annual Appeal

This March Cranford Hospice is asking Hawke’s Bay to Go Orange for Cranford to make a real difference in the lives of the families they support across the region.

Cranford Hospice has had to cancel their street collection which usually contributes more than half of the $40k in operational funds that they need to raise for their March Annual Appeal.

“The cancellation of our street collection is another challenge to our fundraising but we firmly believe that the best opportunities come from challenges and we are doing things a little differently this year,” says Cranford Hospice Chief Executive Janice Byford-Jones.

“We can’t put our services on hold because of Covid-19. The families we support need us now more than ever so we’ve created a new way for our supporters to help us give the people we care for the chance to treasure every moment.”

This month Cranford Hospice is launching a new fundraising website to encourage the wider Hawke’s Bay community (individuals, organisations, groups and schools alike) to Go Orange for Cranford in March and support their work.

“To Go Orange is to acknowledge that everyone deserves the best possible end-of-life care. It is connecting with your family, friends, workmates – whoever you do daily life with – in a simple way to raise money for our work,” says Byford-Jones.

“It doesn’t have to be complicated. A morning tea, a movie night, a mufti day, a sausage sizzle or perhaps something a little more adrenaline-packed if that’s your style.”

When you Go Orange for Cranford you are helping families like Katrina and Tom. As they approached Easter in 2019 with their young son and a new baby on the way, Katrina and Tom’s lives were thrown in an unexpected direction when Tom was diagnosed with cardiac sarcoma cancer.

Katrina reflects on the care that hospice provided to their family.

“Hospice understands that the whole family needs support and took such good care of us. The family community, and knowing that everyone is looking out for us, and nothing is ever a problem was exactly what we needed.”

Throughout Tom’s journey, Katrina and their two young children (Max now six and Poppy now two) also received full wrap-around support from Cranford’s doctors, nurses and family support team which is something Katrina appreciates.

“Hospice is not just a place where you go and die. I think it’s a lot more. It’s pain management. It’s a community. But it’s also support for the caregivers and the kids.”

This year it will cost just under $7million for Cranford to provide hospice care to the Hawke’s Bay community. Half of this will come from DHB funding which means Cranford needs to raise over $3million which is especially challenging in the face of the global pandemic.

“The support that our teams provide has a lasting impact on the patients that we care for, and their whānau as well. We can’t stop doing what we do. I urge you to fundraise and take your friends and family on the journey with you. This service is essential for our whole community.”

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